Digital Marketing Executive
| Salary: | £55,000 - £70,000 | Location: | London |
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Based: West London
Salary: up to c£75,000 + attractive benefits
This UK business has enjoyed international success on the basis of its use of the internet to promote its services. They have subsidiaries in various countries and continue to pursue an ambitious growth strategy.
The company is entrepreneurial and sales oriented. A critical element of their success is their effective use of the web to generate high volumes of sales enquiries. They are innovative and creative in their use of a wide variety of techniques and tools but wish to take their SEO and Paid Search activity to new levels of effectiveness.
They are looking for a top quality, hands-on and committed Paid Search and SEO expert who will be critical in enabling the organisations next stage of growth.
Responsibilities
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Work with the senior leadership team to develop and execute SEO and Paid Search across multiple international geographies
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Work with the senior leadership team to create and execute the online sales and marketing strategy
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Lead experimentation and discovery for new approaches, techniques and strategies
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Use tools and create metrics to assist in optimising spend and maximising the effectiveness of approach
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Evaluate new tools and techniques to ensure the company remains at the forefront of online marketing and sales techniques
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Build processes to ensure Paid Search and SEO is efficient and responsive to company needs
Skills Required
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Expert knowledge of search optimisation, Paid Search and online marketing
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Hands-on use of a variety of SEO tools such as Google Analytics and other tracking and analysis tools
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Exceptionally bright with a strong academic background
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Proven track record of contributing to a company's commercial success through Paid Search and SEO activities
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Analytical and practical. Able to constantly refine activities on the basis of accurate metrics
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Strong communication skills - able to interact effectively with a senior leadership team
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Energetic and proactive
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Combines a hand-on approach with the ability to think and plan strategically
You must be a UK / EU National or already be resident in the UK and have a current Work Permit.
Qualifying Questions:
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Do you have strong hands-on experience of Paid Search or SEO?
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Have you worked for a digital marketing agency or a company where online marketing and Paid Search is critical?
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Are you able to be hands-on yet also drive online strategy?
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Are you resident in the UK and have the right to employment in the UK?
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